Webinars on Demand

The Agency Website: What Prospects Look For

The agency website is a prospect’s first impression of your agency. 100% of prospects check out the web sites of the agencies they’re considering before they contact the agency. If your site isn't presenting the agency effectively, you can expect the agency to be crossed off the consideration list. The problem with most agency sites is they are designed to... read more »

How To Evaluate Creative Ideas and Make Them Better with Tracy Wong

We’re in a business driven by creative ideas. And we succeed and fail based on the quality of those ideas. But has anyone ever told you how to evaluate an idea? Or explained to you what makes a good one, what makes a bad one, and how to tell the difference? Better yet, how to turn a bad one into... read more »

Negotiating Skills for Account Staff

“The minute you get an account is the minute you start losing it.” Advertising Hall of Famer Carl Ally. It is a function of agency account service to maintain the agency-client relationship by constantly negotiating with clients. One of the best examples of a negotiation is marriage.  Getting the agreement is the easy part; keeping it is the hard part.  ... read more »

Crafting Killer Presentations: Bringing Agency Ideas To Life

In the agency world, there’s nothing worse than being trapped for hours in a conference room squinting at a wall or staring blankly at a handout crammed full of pie charts, spreadsheets and hundreds of words in 8-point font. There’s also nothing less motivating when the message gets lost in the mess. Smart, passionate people tend to expound on their... read more »

Building the Future of Agency Management

The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level.  Cultivating the next generation of agency management is one of the most critical tasks at hand. It takes deliberate effort and, done right, can help build a powerful pipeline of qualified internal leaders. Done wrong or not at all, can... read more »

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