Webinars on Demand

A Successful Succession: An Agency Guide For Getting Ready

Have you discussed with your senior managers options and requirements for transitioning your “small to midsize” independent agency to new leadership and ownership? Do you want to learn more about the current Merger and Acquisition landscape, employee purchase plans and how to determine the value of your agency? Per Harry Paster, former EVP, 4As, “Looking to sell the agency? You... read more »

With Clients, Everything is a Negotiation

Negotiation is a part of any agency staff’s daily experience.   Whether we are talking about timelines, logo size, strategic ideas, internal resources, media spends…everything is negotiable.  The challenge is that these negotiations, whether with colleagues or clients, happen so frequently that often our first impulse is to resolve them quickly.  However these daily negotiations can set the tone for... read more »

17 New Business Mistakes Agencies Make; And How To Avoid Them

Nearly all agencies approach new business development the same way . . . the way they’ve always done it. As a result they have fallen victim to mistaken beliefs like: We don’t need a prospect list; we get referrals Prospecting is just about “cold calling” so why bother You have to sell hard if you get in front of a... read more »

Applying Agile Practices to Accelerate Agency Growth: How to create team workflow and structure to reduce costs, increase capacity and elevate quality

Many advertising and marketing agencies are struggling to deliver increasing amounts of digital and project-based work with their current operating model. Their margins, quality of work, team morale, and client experience suffer as a result. If this touches a nerve, it’s time to rethink how your agency works. Join Brian Kessman, agency growth and operations consultant, as he provides practical... read more »

Turning Customer and Consumer Insights into New Business Gold

67% of CEOs and Client Decision Makers say that unearthing and leveraging genuine consumer and customer insights is one of top three challenges in their job. Sadly, those same Decision Makers also say that while they want and expect their agencies to provide these insights – they usually cannot.  This gap is a major opportunity for agencies both in existing... read more »

1 2 3 4 5 10
Close Menu