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Get Past the RFP! Success Strategies for Winning Proposals

About this Webinar

Responding to RFPs is time consuming and risky. Skilled new business practitioners can sometimes circumvent them altogether, but for most ad agencies they are an unavoidable first step in winning a new account or assignment.  

This webinar will show you not only how to mitigate the risk and manage the process, but how to treat an RFP response like the strategic selling tool it is.

Learn insider tips from Jody Sutter, owner, new business consultancy The Sutter Company, who has helped dozens of agencies successfully gain the upper hand early in the pitch process and position themselves to win.

Key takeaways:

  • The questions you must get answered before you write a word
  • Learn how to interpret, not just read, an RFP to reveal hidden agendas and clues to the client’s decision-making process
  • Manage the process to gain more control over the relationship with the prospective client
  • Manage the process to gain more control over your own team
  • Know when to bend the rules and how avoid the obvious mistakes that will get you disqualified
  • Use storytelling techniques and never be boring again.

Who should attend:

New business executives at all levels as well as senior leaders who have responsibility over their agency’s new business efforts.

About Jody Sutter:

Jody Sutter knows first-hand what a challenge it is to get the attention of new prospects. Before starting her own consulting firm, she led business development teams at large global agencies like R/GA, OMD and Havas as well as at smaller creative shops where she was on the front lines generating leads and building relationships that led to new revenue. 

At the Sutter Company, she equips her clients with custom business development strategies that work with their unique strengths and resources. Equal parts storyteller and problem-solver, Jody prescribes the right tools and techniques that get prospects to say “yes.”

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