Webinars on Demand

Why Agencies Win Pitches

Why Agencies Win Pitches: How to Increase Your Agency’s Win Rate New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small. Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. Join Mark Schnurman,... read more »

Managing Presentation Nerves

Managing Nerves during Presentations, Pitches & Q&A Nervous reactions can sabotage even the most highly skilled presenter. The result can be career limiting, since clients often get the impression that the presenter is either not smart, is under prepared or lacks knowledge - which couldn’t be further from the truth. Since nervous reactions vary by individual, this webinar covers tactics... read more »

The Secrets to Keeping Clients Longer

Someone once said, “The only sure thing in our business is that you’ll lose business.”  The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency to go out of business. All these are great reasons... read more »

Defending Creative Work Without Getting Defensive

Getting a client excited about an idea is an important step in getting a concept accepted.  But nearly all creative work will elicit some observations or "suggestions" from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by the client. Frequently, agency staff... read more »

Selling Creative Work to Clients and Prospects

The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great.  The creative staff and the client simply think differently and overcoming that challenge can be the key to getting work approved. Join Mark Schnurman as he provides you with the tools and language necessary to generate enthusiasm for... read more »

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