Using Metrics to Win – and Keep – Clients: Applying Metrics to Your Advantage

Digital Marketing has added new layers of complexity, an explosion of data, AND new ways to track and measure success to the marketing strategies of every agency’s clients.  Yet most agencies are afraid to track and review key metrics with clients despite clear demand in the marketplace for ROI driven solutions.  

Join Jeremy Kagan as he reviews the kinds of metrics to focus on, how to decide where to start and what to track, and how to frame the conversation around data and metrics with clients to drive ongoing success.  

This webinar is a must for everyone at an agency looking to meet client's desires for metrics and data driven strategies--from heads of strategy trying to achieve the client’s high level goals, key executives looking to use data to drive and operationalize strategy, or account teams looking to set and exceed goals and prove ongoing impact.

Key takeaways:

• Using Data: How to operationalize and optimize a data driven strategy
• Benchmarking and relevant ranges:  The starting line
• Key Performance Indicators:  Tracking the right metrics for client success and create a scorecard for success.

This webinar will review strategies and tools for setting goals, tracking and improving key metrics, review examples of data driven success, and practical strategies for operationalizing ongoing business decisions based on the KPIs you are tracking.  

Ultimately, your clients and the market are demanding that your agency guide them to the important information in the funnel of digital data, turn it into strategic recommendations, and drive their success.  This webinar will allow you to be able to start down the path to winning new business from those who miss this opportunity, keeping and growing your existing clients and creating additional revenue for the agency.  The webinar will provide practical techniques, tools, and real life case examples. 

Who should attend:

• Strategy leads who need to make a case for tracking and analytics budgets
• Account managers who want to track and discuss goals over time against objective metrics that impact the business
• Creatives and campaign managers who want to connect the big idea to the bottom line
• All agency personnel who want to enhance their knowledge of metrics for agency internal use and for use in developing client strategies. 

About Jeremy Kagan:

Jeremy Kagan is a strategy and marketing consultant in digital media and the founder and former CEO of a digital marketing technology startup.  Kagan is also a Professor at Columbia Business School for almost ten years where he teaches Digital Marketing Strategy to the full time and executive MBA programs. Kagan's corporate training clients range from large manufacturing and CPG clients, to traditional and digital agencies around the country.

Kagan has been working in digital media for more than two decades: at IBM as a strategy consultant, in Sony Music's Global Digital Business where he headed global mobile accounts, and as the head of strategy at a Publicis Modem and at his own digital agency.  He's been a Google Premier Agency Partner, as well as Agency and API partners with Facebook, Bing, and Twitter.  His first of its kind textbook “Digital Marketing: Strategy and Tactics” comes out in the Fall of 2017 from the Wessex Press.