Category: Management Skill
The Secrets to Keeping Clients Longer
Someone once said, “The only sure thing in our business is that you’ll lose business.” The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency... read more »
Building the Future of Agency Management
The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level. Cultivating the next generation of agency management is one of the most critical tasks at hand. It takes deliberate effort and, done right, can help build a powerful pipeline of... read more »
With Clients, Everything is a Negotiation
Negotiation is a part of any agency staff’s daily experience. Whether we are talking about timelines, logo size, strategic ideas, internal resources, media spends…everything is negotiable. The challenge is that these negotiations, whether with colleagues or clients, happen so frequently that often our first impulse is to resolve them... read more »
Developing & Training The Next Generation of Account Management
Take a couple of minutes and think about the current state of your agency’s account management department. How are they being mentored and coached? How are you instilling in them the courage and resourcefulness to adapt to changing conditions and capitalize on emerging industry trends? What are you doing to... read more »
Getting to Great: Leading vs. Managing
Managing is all about getting things done; leading is making sure agency teams are getting the right things done. Exceptional agency leaders don’t just deliver great work. They rally their teams to develop new opportunities and improve the process. Vision plays a part, but more so, the ability to translate... read more »
The Account Management and Creative Relationship: How to establish a strong partnership
The relationship between account managers and creatives can be a wonderful partnership that results in excellent work and business building ideas. But…more often than not, this relationship has challenges that lead to frustrated employees and a lack of teamwork between these two disciplines. By understanding what the creative team needs... read more »
Managing to Lead: How Agency Managers Become Great Leaders
You are a machine when it comes to getting things done. Your work is as good as it gets and nothing waits on you. That’s why you keep getting promoted. Now comes the hard part…getting other people to perform as well as you. The skills required to be a strong... read more »
Employee Onboarding: Design and personalize an onboarding process that helps new employees succeed
22% of staff turnover occurs in the first 45 days of new employment. As HR professionals and managers, it is important to set new employees up for success. By giving new employees an engaging, thorough and consistent on-boarding experience, they will become immersed in the company culture and loyal from... read more »
7 Keys to Managing Other People
Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of different generations clash. In this webinar, supervisors will learn techniques... read more »
Using Metrics to Win - and Keep – Clients: Applying Metrics to Your Advantage
Digital Marketing has added new layers of complexity, an explosion of data, AND new ways to track and measure success to the marketing strategies of every agency’s clients. Yet most agencies are afraid to track and review key metrics with clients despite clear demand in the marketplace for ROI driven... read more »
The Secrets to Creating a Motivational Work Environment: How to Keep Agency Employees Engaged
One of the hardest parts of being a manager is to keep employees engaged and motivated. Different things motivate every individual. How can you discover what motivates your employees and keep employees happy and satisfied in their jobs for the long run? Join Denise Rosenblum, President, Dynamic Development, as she... read more »
How To Survive As A Working Mother in Advertising
Being a working mother is hard. Being a working mother in advertising is ridiculously hard. Demanding client schedules and shoots across the country can often feel at odds with an end-goal of work-life balance. Based on research with over 5,000 working mothers across the country, this webinar will share what... read more »
40 Lessons Learned In 40 Years
40 Lessons Learned In 40 Years: Best Practices for Navigating Your Career and Running a Successful Agency Ad agency veteran Pat Doody has been in advertising for what he describes as ”forty breathless years”. He has worked for agencies in New York, Los Angeles and Seattle – from big to... read more »
The Art of Executive Presence
THE ART OF EXECUTIVE PRESENCE: How To Stand Out, Speak Up and Impress VIPs and Peers In business, certain people just seem to have it. They don’t wait to be offered a seat at the table or asked for their opinion--people with executive presence join right in no matter who’s... read more »