Category: Account Management

Managing Presentation Nerves

Managing Nerves during Presentations, Pitches & Q&A Nervous reactions can sabotage even the most highly skilled presenter. The result can be career limiting, since clients often get the impression that the presenter is either not smart, is under prepared or lacks knowledge - which couldn’t be further from the truth.... read more »

The Secrets to Keeping Clients Longer

Someone once said, “The only sure thing in our business is that you’ll lose business.”  The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency... read more »

Defending Creative Work Without Getting Defensive

Getting a client excited about an idea is an important step in getting a concept accepted.  But nearly all creative work will elicit some observations or "suggestions" from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will... read more »

Selling Creative Work to Clients and Prospects

The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great.  The creative staff and the client simply think differently and overcoming that challenge can be the key to getting work approved. Join Mark Schnurman as he provides you... read more »

How To Evaluate Creative Ideas and Make Them Better with Tracy Wong

We’re in a business driven by creative ideas. And we succeed and fail based on the quality of those ideas. But has anyone ever told you how to evaluate an idea? Or explained to you what makes a good one, what makes a bad one, and how to tell the... read more »

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