Category: Digital
Defending Creative Work Without Getting Defensive
Getting a client excited about an idea is an important step in getting a concept accepted. But nearly all creative work will elicit some observations or "suggestions" from a client or prospect. How a creative or account person handles that suggestion goes a long way toward whether that concept will... read more »
Selling Creative Work to Clients and Prospects
The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great. The creative staff and the client simply think differently and overcoming that challenge can be the key to getting work approved. Join Mark Schnurman as he provides you... read more »
The Agency Website: What Prospects Look For
The agency website is a prospect’s first impression of your agency. 100% of prospects check out the web sites of the agencies they’re considering before they contact the agency. If your site isn't presenting the agency effectively, you can expect the agency to be crossed off the consideration list. The... read more »
How To Evaluate Creative Ideas and Make Them Better with Tracy Wong
We’re in a business driven by creative ideas. And we succeed and fail based on the quality of those ideas. But has anyone ever told you how to evaluate an idea? Or explained to you what makes a good one, what makes a bad one, and how to tell the... read more »
Crafting Killer Presentations: Bringing Agency Ideas To Life
In the agency world, there’s nothing worse than being trapped for hours in a conference room squinting at a wall or staring blankly at a handout crammed full of pie charts, spreadsheets and hundreds of words in 8-point font. There’s also nothing less motivating when the message gets lost in... read more »
With Clients, Everything is a Negotiation
Negotiation is a part of any agency staff’s daily experience. Whether we are talking about timelines, logo size, strategic ideas, internal resources, media spends…everything is negotiable. The challenge is that these negotiations, whether with colleagues or clients, happen so frequently that often our first impulse is to resolve them... read more »
The Art of Creative Testing: Keeping an Open Mind
Join Robin Hafitz, CEO, Open Mind Strategy LLC, and Allison O’Keefe Wright, EVP, Managing Director, Research and Strategy, Open Mind Strategy LLC, who will provide key strategies for executing actionable and effective Creative Testing. This webinar will offer best practices (for when you are conducting testing of your own work)... read more »
The Account Management and Creative Relationship: How to establish a strong partnership
The relationship between account managers and creatives can be a wonderful partnership that results in excellent work and business building ideas. But…more often than not, this relationship has challenges that lead to frustrated employees and a lack of teamwork between these two disciplines. By understanding what the creative team needs... read more »
Content Marketing: How To Incorporate It Into Client Strategies
Agencies often focus on the paid advertising channels and ignore the powerful impact strategic use of content marketing can have for their clients – and their own bottom lines. Content marketing can become an excellent source of new customers and a way to keep a community of customers engaged and... read more »
Marketing in the Age of Artificial Intelligence
Penetration of smart speakers and chat interfaces is growing at a rate that rivals the growth of the iPhone User behavior towards voice search and engagement with bots is on a trajectory to radically change the way we discover content and services Agencies and marketers are as unprepared for this... read more »
Confessions of a Hypercritical Client: What Your Clients Don’t Say, But Should
Clients can be frustrating with unreal expectations, last minute rushes, endless direction changes and redo’s. But too often, they feel pushback and wonder if their agency partner really gets it. Agency says “We’ll think about it,” clients hear “Not doing it.” Agency says “We’re working on it,” clients hear “Not... read more »
Using Metrics to Win - and Keep – Clients: Applying Metrics to Your Advantage
Digital Marketing has added new layers of complexity, an explosion of data, AND new ways to track and measure success to the marketing strategies of every agency’s clients. Yet most agencies are afraid to track and review key metrics with clients despite clear demand in the marketplace for ROI driven... read more »
The Secrets to Creating a Motivational Work Environment: How to Keep Agency Employees Engaged
One of the hardest parts of being a manager is to keep employees engaged and motivated. Different things motivate every individual. How can you discover what motivates your employees and keep employees happy and satisfied in their jobs for the long run? Join Denise Rosenblum, President, Dynamic Development, as she... read more »
Social and Content, Done Right: The Legal Tools Every Agency Needs
The legal heat has been turned up significantly on marketers using social media and content marketing and, more recently, native advertising tactics. New FTC guidelines and increased regulatory enforcement have raised stakes for both brands AND agencies. And in addition to the regulatory hurdles, marketers need to be knowledgeable about... read more »
How To Survive As A Working Mother in Advertising
Being a working mother is hard. Being a working mother in advertising is ridiculously hard. Demanding client schedules and shoots across the country can often feel at odds with an end-goal of work-life balance. Based on research with over 5,000 working mothers across the country, this webinar will share what... read more »